PASS ALONG:

Over 88% of American Handgunner readers share their magazine with between one and four other people.

ADVERTISING:

Over 90% plan on purchasing another handgun within the next six months.

39% Revolver • 51% Auto

Over 65% purchase shooting supplies through the mail.

Over 93% have purchased products advertised in American Handugnner.

Over 42% use the internet for handgun information at least once a week.

HUNTERS:

Over 59% hunt.

Over 36% hunt with a handgun.

HANDGUN USE:

Over 23% use handguns for personal protection.

Over 36% use handguns for hunting.

Over 37% use handguns for recreational reasons.

Over 9% use handguns for competition.

BUYERS:

Over 42% plan to spend $500 to $1,000 on handguns and accessories in the next year.

Over 18% plan to spend $1,001 to $2,000 on handguns and accessories in the next year.

Over 6% plan to spend $2,001 to $4,000 on handguns and accessories in the next year.

READER INTEREST:

Over 91% of American Handgunner readers say the photography is very important.

Over 87% agree that stock gun test reports are very important.

Over 86% consider the staff of writers to be very important.

Over 84% say the Custom Gun Giveaway is very important.

Over 52% think the competition coverage to be very important.