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ADVERTISING PRODCUTION
 
     
 
Special Edition Ad Space Dimensions
Non-Bleed Sizes
Width
Height
1 Page
7"
10"
2/3 Page Vertical
4-5/8"
10"
1/2 Page Horizontal
7"
5"
1/2 Page Vertical
4-5/8"
7-1/2"
1/3 Page Vertical
2-1/4"
10"
1/3 Page Square
4-5/8"
5"
1/4 Page Vertical
2-1/4"
7-1/2"
1/4 Page Square
4-5/8"
3-3/4"
1/6 Page Vertical
2-1/4"
5"
1/6 Page Horizontal
4-5/8"
2-1/2"
1/12 Page
2-1/4"
2-1/2"
     
Bleed Sizes
Width
Height
Page and Cover
Live matter must be centered within 7"x10"
8-1/4"
11-1/8
Two page spread (full bleed)
Live matter must be centered within 14"x10"
16-1/2"
11-1/8"
Two page spread (gutter bleed only)
Allow 1/4" safety along each side of gutter
15"
10"
 
Special Edition Advertising
Production Schedule
       
2010 Schedule
       
Issue Insertion Deadline Materials Due On Sale Date
       
American Handgunner
Reality Check Special Ediiton 2011
JULY 27, 2010 AUG 2, 2010 SEPT 21, 2010
       
American Handgunner
Tactical Special Edition 2011
AUG 27, 2010 SEPT 2, 2010 OCT 18, 2010
       
GUNS Magazine Combat
Annual 2011
OCT 22, 2010 OCT 28, 2010 DEC 13, 2010

2011 Schedule
       
Issue Insertion Deadline Materials Due On Sale Date
       
American Handgunner
Personal Defense 2011 Spring/Summer Special Edition
DEC 29, 2010 JAN 5, 2011 FEB 21, 2011
       
American Handgunner
Special Edition 2011
JAN 27, 2011 FEB 2, 2011 MARCH 21, 2011
       
GUNS Magazine Special Edition 2012 FEB 24, 2011 MARCH 2, 2011 APRIL 18, 2011
       
American COP
Special Edition 2012
APRIL 28, 2011 MAY 4, 2011 JUNE 20, 2011
       
Amercian Handgunner
Personal Defense 2011 Fall/Winter Special Edition
JUNE 20, 2011 JUNE 24, 2011 AUG 15, 2011
       
American Handgunner
Reality Check Special Ediiton 2012
JULY 28, 2011 AUG 3, 2011 SEPT 19, 2011
       
American Handgunner
Tactical Special Edition 2012
AUG 24, 2011 AUG 30, 2011 OCT 17, 2011
       
GUNS Magazine Combat
Annual 2012
OCT 20, 2011 OCT 26, 2011 DEC 12, 2011

General Information

• Printed By Offset Lithography
• Binding: Saddle Stitch
• Mag.Trimmed Size: 8" x 10-7/8"
• Columns Per Page: 3 2-1/4"
• 140 Agate Lines Per Column (10")
• LIVE COPY AREA: 7" x 10"

Material Requirements

• PREFERRED MATERIAL

PDF – saved hi-resolution (2400 dpi), fonts embedded, press optimized, binary, full resolution tif output. Contact the Production department for exact Distiller settings.
EPS – hi-resolution, all fonts saved outlines/curves/paths.
TIF – flattened hi-resolution.
JPEG – hi-resolution
Note: If native application files are sent, Publishers Development will convert files to pdfs.

• FILE REQUIREMENTS

• Image resolution: 300 dpi
• Fonts saved to outlines/paths.
• Black & White files – grayscale
• Color files - CMYK
• Hard copy must accompany all files.
• A faxed proof must be sent for all e-mail ads.
MAC or PC – We are Macintosh based, PC format is accepted if saved in accepted format.
MEDIA – CD or E-Mail

ONE COLOR: Black & White
SCREEN: 133 Lines Per Inch
PROOFS: Simple Print
INK DENSITY: 100% MAXIMUM

TWO COLOR: Black & 1 other Color
All PMS Colors will be converted to CMYK
SCREEN: 133 Line Per Inch
PROOFS: Color Laser or equivalent
INK DENSITY: 160% MAXIMUM

FOUR COLOR: Process Colors Only
SCREEN: 133 Lines Per Inch
PROOFS: Color Laser or equivalent
INK ROTATION: Yellow (down first), Magenta, Cyan and Black (down last)
INK DENSITY: 300% Maximum Overall. (Limit of one solid). 60% Black, 90% Cyan, 75% Magenta, 75% Yellow

 
SHIP ORDERS & MATERIALS
Attn: Advertising Department
Special Editions
12345 World Trade Drive, San Diego, CA 92128
 

Advertising Manager:
Scott McGregor

scott@americanhandgunner.com
Phone: (800) 553-7780
Fax: (858) 605-0247

Advertising Sales Director:
Anita Carson

anita@shootingindustry.com

Phone: (866) 972-4545
Fax: (858) 605-0211

 
Special Editions Advertising
 
Special Editions Advertising Rates
 
Special Editions Reader Profile
 
 
Click Here To Download A PDF Form Of
Special Editions

Production Requirements And Advertising Rates.
 
                     
 
       
           
 
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