An in-depth look at who really reads them and why:

If you want to reach a buying audience of firearms and shooting sports enthusiasts with your sales message, FMG Publications Special Editions offer a year-round cost effective solution.

In 1976 American Handgunner became the first magazine devoted 100% to handguns and handgun shooting sports. Today it’s still the first place handgun-ners everywhere turn for the latest and most reliable handgun news and information.

GUNS Magazine had influenced the buying deci-sions of avid shooting sportsmen since its inception as the first national monthly newsstand firearms publica-tion in 1955. The most active group of shooting sports-men anywhere turn to each issue for the most current firearms and sport shooting information available.

The editorial resources that make both American Handgunner and GUNS Magazine so appealing, are joined to create the most dynamic combination of an-nual issue and special editions the industry has to offer.

Newsstand buyers and direct mail purchasers world-wide look to each issue published by the FMG Publications for news and buying information they know they can trust.

ACTIVE CONSUMERS

• 90% will use information in each issue as a guide to making a gun purchase.
• 85% will use information as a guide to making a shoot ing accessory purchase.
• 90% find ads useful in making purchasing decisions.
• 75% of readers share their copy with at least two other people and as many as five.

INTERESTS

• 64% are most interested in Self-Defense.
• 58% buy Special Editions for the Buyer’s Guide.
• 32% are interested in hunting guns.

AGE

• 83% are between the ages of 20-54.

INCOME

• 71% make more than $30,000 per year.
• 21% make more than $65,000 per year.
• 53% make more than $40,000 per year.

SHOOTING

• 51% shoot 25 to 50 or more days per year.
• 29% shoot at least 40 times per year.
• 84% go shooting at least 10 times per year.

SHOOTING

• 51% shoot 25 to 50 or more days per year.
• 29% shoot at least 40 times per year.
• 84% go shooting at least 10 times per year.