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| COLUMNS | Sept/Oct 2010 |
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| Ground-Breaking Tripp K-1 Sight | ||||||||||||||
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The two most important words in advertising are “New” and “Improved.” The firearms industry ain’t much fond of the “improved” word because it kinda says, “There was something wrong with the bloomin’ thing in the first place, and Lord knows we sure couldn’t admit that.” However, the word “new” is splattered around like paint on some scary piece of modern art. If you don’t believe me just go to the lobby at SHOT Show and look at everything on the “new products” table. Most are labeled new but have nothing newer than a polished hammer or some other barely detectable mark, yet there they are for the entire world to see. “Hey, this year you can get it in blue!” |
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This column is sponsored by: www.blackhawk.com |
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American Handgunner is an FMG Publication. © 2010 Copyright by Publishers Development Corporation. All rights reserved. American Handgunner is a registered Trademark of Publishers Development Corporation. |
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