Get In On The Cutting Edge Of The Shooting Sports Market
Nearly every gun owner has a knife or pocket tool. Make certain that you are reaching these sportsmen and retailers who need knives, tools and accessories by including American Handgunner®, Shooting Industry® and GUNS Magazine® in your advertising plans. All three publications provide you with the ideal opportunity to tap into a market that could earn you additional profits.
Get An Edge Over Your Competitors -Diversify Your Advertising
The shooting industry is a new market of potential customers for your cutlery products. The combined readership of the FMG family allows you to reach over 300,000* potential new cutlery customers. As your business grows and you are looking for ways to attract new customers, FMG allows you to introduce your products to a whole new group.
Get A Cut Of The Action Now!
For a limited time, we are offering knife and cutlery advertisers a discount on advertising rates. Compare below with our regular ad rates, and you will see the remarkable savings that you cannot afford to miss out on.
Compare our rates to the rates of specialty knife magazines – you will find that our prices, combined with our readership, make advertising with FMG a cut above the rest!
| Knife & Cutlery Ad Rates Rate Card #4 • Effective January 2009 |
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| Black & White | 1X | 3X | 6X | 12X |
| Full Page | $2023 | $1742 | $1599 | $1444 |
| 2/3 Page | 1626 | 1400 | 1284 | 1091 |
| 1/2 Page | 1406 | 1218 | 1108 | 943 |
| 1/3 Page | 865 | 772 | 689 | 584 |
| 1/4 Page | 737 | 641 | 588 | 500 |
| 1/6 Page | 469 | 413 | 369 | 314 |
| 1" | 248 | 207 | 192 | 160 |
| Two Color | 1X | 3X | 6X | 12X |
| Full Page | $2508 | $2133 | $2045 | $1698 |
| 2/3 Page | 2128 | 1841 | 1753 | 1395 |
| 1/2 Page | 1698 | 1477 | 1389 | 1191 |
| 1/3 Page | 1069 | 981 | 910 | 761 |
| 1/4 Page | 916 | 841 | 779 | 649 |
| 1/6 Page | 590 | 541 | 502 | 420 |
| Four Color | 1X | 3X | 6X | 12X |
| Full Page | $3589 | $3258 | $3104 | $2751 |
| 2/3 Page | 3048 | 2916 | 2679 | 2348 |
| 1/2 Page | 2376 | 2188 | 2018 | 1808 |
| 1/3 Page | 1703 | 1516 | 1417 | 1240 |
| 1/4 Page | 1428 | 1271 | 1187 | 1040 |
| 1/6 Page | 1069 | 954 | 899 | 799 |
| Ad Space Dimensions | |||
| Non-Bleed Sizes | Width | X | Height |
| 1 PAGE | 7" | x | 10" |
| 2/3 page vertical | 4-5/8" | x | 10" |
| 1/2 page horizontal | 7" | x | 5" |
| 1/2 page vertical | 4-5/8" | x | 7-1/2" |
| 1/3 page vertical | 2-1/4" | x | 10" |
| 1/3 page square | 4-5/8" | x | 5" |
| 1/4 page vertical | 2-1/4" | x | 7-1/2" |
| 1/4 page square | 4-5/8" | x | 3-3/4" |
| 1/6 page vertical | 2-1/4" | x | 5" |
| 1/6 page horizontal | 4-5/8" | x | 2-1/2" |
| 1/12 page | 2-1/4" | x | 2-1/2" |
| Bleed Sizes | Width | X | Height |
| FULL PAGE | 8-1/4" | x | 11-1/8" |
| Live matter must be centered within 7" x 10" |
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| Two-page spread (full bleed) | 16-1/2" | x | 11-1/8" |
| Live matter must be centered within 14" x 10" |
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| Two-page spread (gutter only) | 15" | x | 10" |
| Allow 1/4" safety along each side of gutter | |||
| MATERIAL REQUIREMENTS • PREFERRED MATERIAL PDF – saved hi-resolution (2400 dpi), fonts embedded, press optimized, binary, full resolution tif output. • FILE REQUIREMENTS • Image resolution: 300 dpi |
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| Click Here To Download A PDF Copy Of The FMG 2009 Cutlery Rate Card. |
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Advertising Manager:
Steve Evatt
steve@americanhandgunner.com
Phone: (858) 605-0218
Fax: (858) 605-0220
Advertising Sales Director:
Anita Carson
anita@shootingindustry.com
Phone: (866) 972-4545
Fax: (858) 605-0211
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