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CUTLERY ADVERTISING
   
                     
 

Get In On The Cutting Edge Of The Shooting Sports Market

Nearly every gun owner has a knife or pocket tool. Make certain that you are reaching these sportsmen and retailers who need knives, tools and accessories by including American Handgunner®, Shooting Industry® and GUNS Magazine® in your advertising plans. All three publications provide you with the ideal opportunity to tap into a market that could earn you additional profits.

Get An Edge Over Your Competitors -Diversify Your Advertising

The shooting industry is a new market of potential customers for your cutlery products. The combined readership of the FMG family allows you to reach over 300,000* potential new cutlery customers. As your business grows and you are looking for ways to attract new customers, FMG allows you to introduce your products to a whole new group.

Get A Cut Of The Action Now!

For a limited time, we are offering knife and cutlery advertisers a discount on advertising rates. Compare below with our regular ad rates, and you will see the remarkable savings that you cannot afford to miss out on.

Compare our rates to the rates of specialty knife magazines – you will find that our prices, combined with our readership, make advertising with FMG a cut above the rest!

 
                     
 
Knife & Cutlery Ad Rates
BLACK & WHITE
1X
3X
6X
12X
   
Full Page
$1927
$1659
$1523
$1376
2/3 Page
1549
1334
1223
1040
1/2 Page
1339
1160
1055
898
1/3 Page
824
735
656
557
1/4 Page
702
610
560
476
1/6 Page
446
394
352
299
1”
236
197
182
153
  
TWO-COLOR
1X
3X
6X
12X
 
Full Page
$2389
$2032
$1948
$1617
2/3 Page
2027
1754
1670
1328
1/2 Page
1617
1407
1323
1134
1/3 Page
1019
935
866
725
1/4 Page
872
807
741
618
 
FOUR-COLOR
1X
3X
6X
12X
  
Full Page
$3418
$3103
$2956
$2620
2/3 Page
2903
2777
2552
2237
1/2 Page
2263
2084
1922
1722
1/3 Page
1622
1444
1349
1181
 
                     
 
AD SPACE DIMENSIONS
NON-BLEED SIZES
Width
X
Height
  
1 PAGE
7"
x
10"
2/3 page vertical
4-5/8"
x
10"
1/2 page horizontal
7"
x
5"
1/2 page vertical
4-5/8"
x
7-1/2"
1/3 page vertical
2-1/4"
x
10"
1/3 page square
4-5/8"
x
5"
1/4 page vertical
2-1/4"
x
7-1/2"
1/4 page square
4-5/8"
x
3-3/4"
1/6 page vertical
2-1/4"
x
5"
1/6 page horizontal
4-5/8"
x
2-1/2"
1/12 page
2-1/4"
x
2-1/2"
  
BLEED SIZES
Width
X
Height
  
FULL PAGE
8-1/4"
x
11-1/8"
Live matter must be centered within
7" x 10"
     
Two-page spread (full bleed)
16-1/2"
x
11-1/8"
Live matter must be centered within
14" x 10"
     
Two-page spread (gutter only)
15"
x
10"
Allow 1/4" safety along each side of gutter      
 
     
  MATERIAL REQUIREMENTS

• PREFERRED MATERIAL

PDF – saved hi-resolution (2400 dpi), fonts embedded, press optimized, binary, full resolution tif output.
Contact the Production department for exact Distiller settings.
EPS – hi-resolution, all fonts saved outlines/curves/paths.
TIF – flattened hi-resolution.
JPEG – hi-resolution
Note: If native application files are sent, Publishers Development will convert files to pdfs.

• FILE REQUIREMENTS

• Image resolution: 300 dpi
• Fonts saved to outlines/paths.
• Black & White files – grayscale
• Color files - CMYK
• Hard copy must accompany all files.
• A faxed proof must be sent for all e-mail ads.
MAC or PC – We are Macintosh based, PC format is accepted if saved in accepted format.
MEDIA – CD or E-Mail

 
                     
 
ONE COLOR: Black & White
SCREEN: 133 Lines Per Inch
PROOFS: Simple Print
INK DENSITY: 100% MAXIMUM
TWO COLOR: Black & 1 Other Color - All PMS colors will be converted to CMYK
SCREEN: 133 Lines Per Inch
PROOFS: Color Laser or equivalent
INK DENSITY: 160% MAXIMUM
FOUR COLOR: Process Colors Only
SCREEN: 133 Lines Per Inch
PROOFS: Color Laser or equivalent
INK ROTATION: Yellow (down first), Magenta, Cyan and Black (down last)
INK DENSITY: 300% Maximum Overall (Limit of one solid) 60% Black, 90% Cyan, 75% Magenta, 75% Yellow
 
                     
  Contact Information
FMG Advertising Representative:
Steve Evatt
Toll-free: 800-533-7988 • Fax: 858-605- 0220
E-mail: steve@americanhandgunner.com
 
                     
   
 
             
   
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