Advertising Production

American Handgunner Advertising Dimensions

NON BLEED SIZES	WIDTH X HEIGHT
1 Page	7″ X 10
2/3 Page Vertical	4-5/8″ X 10″
1/2 Page Horizontal	7″ X 5″
1/2 Page Vertical	4-5/8″ X 7-1/2″
1/3 Page Vertical	2-1/4″ X 10″
1/3 Page Square	4-5/8″ X 5″
1/4 Page Vertical	2-1/4″ X 7-1/2″
1/4 Page Square	4-5/8″ X 3-3/4″
1/6 Page Vertical	2-1/4″ X 5″
1/6 Page Horizontal	4-5/8″ X 2-1/2″
1/12 Page	2-1/4″ X 2-1/2″

BLEED SIZES

PAGE AND COVER 8-1/4″ X 11-1/8″
Live matter must be centered within 7″ x 10″

TWO PAGE SPREAD 16-1/2″ X 11-1/8″
Live matter must be centered within 14″ x 10″

TWO PAGE SPREAD 15″ x 10″
Allow 1/4″ safety along each side of gutter

Advertising Production Schedule
Issue	Ad Deadline	Materials Due
Jan/Feb 2013	Sept 18, 2012	Sept 21, 2012
March/April 2013	Nov 14, 2012	Nov 19, 2012
May/June 2013	Jan 22, 2013	Jan 25, 2013
July/Aug 2013	March 19, 2013	March 22, 2013
Sept/Oct 2013	May 20, 2013	May 23, 2013
Nov/Dec 2013	July 23, 2013	July 26, 2013

General Information
Printed By Offset Lithography
Binding: Saddle Stitch
Mag. Trimmed Size: 8″ x 10-1/7″
Columns Per Page: 3 2-1/4″
140 Agate Lines Per Column (10″)
LIVE COPY AREA: 7″ X 10″

Material Requirements

Preferred Material
PDF – saved hi-resolution (2400 dpi), fonts embedded, press optimized, binary, full resolution tif output. Contact the Production department for exact Distiller settings.
EPS – hi-resolution, all fonts saved outlines/curves/paths.
TIF – flattened hi-resolution.
JPEG – hi-resolution
Note: If native application files are sent, Publishers Development will convert files to pdfs.

File Requirements
Image resolution: 300 dpi
Fonts saved to outlines/paths.
Black & White files – grayscale
Color files – CMYK
Hard copy must accompany all files.
A faxed proof must be sent for all e-mail ads.
MAC or PC – We are Macintosh based, PC format is accepted if saved in accepted format.
MEDIA – CD or E-Mail

ONE COLOR: Black & White
SCREEN: 133 Lines Per Inch
PROOFS: Simple Print
INK DENSITY: 100% MAXIMUM

TWO COLOR: Black & 1 other Color
All PMS Colors will be converted to CMYK
SCREEN: 133 Line Per Inch
PROOFS: Color Laser or equivalent
INK DENSITY: 160% MAXIMUM

FOUR COLOR: Process Colors Only
SCREEN: 133 Lines Per Inch
PROOFS: Color Laser or equivalent
INK ROTATION: Yellow (down first), Magenta, Cyan and Black (down last)
INK DENSITY: 300% Maximum Overall. (Limit of one solid). 60% Black, 90% Cyan, 75% Magenta, 75% Yellow

SHIP ORDERS & MATERIALS
Attn: Advertising Department
American Handgunner
12345 World Trade Drive, San Diego, CA 92128
production@americanhandgunner.com

>> Click Here << To Download A PDF Of Production Specifications

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