Cutlery Advertising

Get In On The Cutting Edge Of The Shooting Sports Market

Nearly every gun owner has a knife or pocket tool. Make certain that you are reaching these sportsmen and retailers who need knives, tools and accessories by including American Handgunner, Shooting Industry and GUNS Magazine in your advertising plans. All three publications provide you with the ideal opportunity to tap into a market that could earn you additional profits.

Get An Edge Over Your Competitors -Diversify Your Advertising

The shooting industry is a new market of potential customers for your cutlery products. The combined readership of the FMG family allows you to reach over 300,000* potential new cutlery customers. As your business grows and you are looking for ways to attract new customers, FMG allows you to introduce your products to a whole new group.

Get A Cut Of The Action Now!

For a limited time, we are offering knife and cutlery advertisers a discount on advertising rates. Compare below with our regular ad rates, and you will see the remarkable savings that you cannot afford to miss out on.

Compare our rates to the rates of specialty knife magazines – you will find that our prices, combined with our readership, make advertising with FMG a cut above the rest!

Knife & Cutlery Ad Rates

Rate Card #5 • Effective January 2013

Black & White	1X	3X	6X	12X
Full Page	$2,144	$1,846	$1,695	$1,531
2/3 Page	1,724	1,484	1,361	1,157
1/2 Page	1,490	1,291	1,174	999
1/3 Page	917	818	730	619
1/4 Page	782	679	623	530
1/6 Page	497	438	391	333
4 inch	450	394	354	300
3 inch	403	351	316	268
2-1/2 inch	380	329	297	251
2 inch	356	307	278	235
1 inch	263	219	203	170
Two Color	1X	3X	6X	12X
Full Page	$2,659	$2,261	$2,168	$1,800
2/3 Page	2,255	1,952	1,858	1,478
1/2 Page	1,800	1,566	1,472	1,262
1/3 Page	1,134	1,040	964	806
1/4 Page	971	891	825	688
1/6 Page	625	574	532	445
Four Color	1X	3X	6X	12X
Full Page	$3,804	$3,453	$3,290	$2,916
2/3 Page	3,231	3,091	2,840	2,489
1/2 Page	2,518	2,320	2,139	1,917
1/3 Page	1,806	1,607	1,502	1,315
1/4 Page	1,513	1,347	1,259	1,102
1/6 Page	1,134	1,011	952	847