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Special Edition Advertising Production
American Handgunner and GUNS Magazine Special Edition Advertising Dimensions
| NON BLEED SIZES | WIDTH X HEIGHT |
| 1 Page | 7″ X 10″ |
| 2/3 Page Vertical | 4-5/8″ X 10″ |
| 1/2 Page Horizontal | 7″ X 5″ |
| 1/2 Page Vertical | 4-5/8″ X 7-1/2″ |
| 1/3 Page Vertical | 2-1/4″ X 10″ |
| 1/3 Page Square | 4-5/8″ X 5″ |
| 1/4 Page Vertical | 2-1/4″ X 7-1/2″ |
| 1/4 Page Square | 4-5/8″ X 3-3/4″ |
| 1/6 Page Vertical | 2-1/4″ X 5″ |
| 1/6 Page Horizontal | 4-5/8″ X 2-1/2″ |
| 1/12 Page | 2-1/4″ X 2-1/2″ |
BLEED SIZES
PAGE AND COVER 8-1/4″ X 11-1/8″
Live matter must be centered within 7″ X 10″
TWO PAGE SPREAD 16-1/2″ X 11-1/8″
Live matter must be centered within 14″ X 10″
TWO PAGE SPREAD 15″ X 10″
Allow 1/4″ safety along each side of gutter
| 2012 Schedule | |||
| Issue Date | Insertion Deadline | Materials Due | On Sale Retail |
| American Handgunner Personal Defense Spring 2012 | Dec 29, 2011 | Jan 4, 2012 | Feb 21, 2012 |
| American Handgunner 2012 | Jan 27, 2012 | Feb 1, 2012 | March 20, 2012 |
| GUNS Magazine Surplus/Vintage 2012 | Feb 27, 2012 | March 1, 2012 | April 17, 2012 |
| GUNS Magazine AR-15 Combat | April 30, 2012 | May 3, 2012 | June 19, 2012 |
| American Handgunner Personal Defense/Survive 2012 | June 19, 2012 | June 22, 2012 | Aug 14, 2012 |
| American Handgunner Tactical 2013 | July 30, 2012 | Aug 2, 2012 | Sept 18, 2012 |
| GUNS Magazine 2013 | Aug 24, 2012 | Aug 29, 2012 | Oct 16, 2012 |
| GUNS Magazine Combat 2013 | Oct 22, 2012 | Oct 25, 2012 | Dec 11, 2012 |
General Information
Printed By Offset Lithography
Binding: Saddle Stitch
Mag. Trimmed Size: 8″ x 10-1/7″
Columns Per Page: 3 2-1/4″
140 Agate Lines Per Column (10″)
LIVE COPY AREA: 7″ X 10″
Material Requirements
Preferred Material
PDF – saved hi-resolution (2400 dpi), fonts embedded, press optimized, binary, full resolution tif output. Contact the Production department for exact Distiller settings.
EPS – hi-resolution, all fonts saved outlines/curves/paths.
TIF – flattened hi-resolution.
JPEG – hi-resolution
Note: If native application files are sent, Publishers Development will convert files to pdfs.
File Requirements
Image resolution: 300 dpi
Fonts saved to outlines/paths.
Black & White files – grayscale
Color files – CMYK
Hard copy must accompany all files.
A faxed proof must be sent for all e-mail ads.
MAC or PC – We are Macintosh based, PC format is accepted if saved in accepted format.
MEDIA – CD or E-Mail
ONE COLOR: Black & White
SCREEN: 133 Lines Per Inch
PROOFS: Simple Print
INK DENSITY: 100% MAXIMUM
TWO COLOR: Black & 1 other Color
All PMS Colors will be converted to CMYK
SCREEN: 133 Line Per Inch
PROOFS: Color Laser or equivalent
INK DENSITY: 160% MAXIMUM
FOUR COLOR: Process Colors Only
SCREEN: 133 Lines Per Inch
PROOFS: Color Laser or equivalent
INK ROTATION: Yellow (down first), Magenta, Cyan and Black (down last)
INK DENSITY: 300% Maximum Overall. (Limit of one solid). 60% Black, 90% Cyan, 75% Magenta, 75% Yellow
SHIP ORDERS & MATERIALS
Attn: Advertising Department
Special Editions
12345 World Trade Drive, San Diego, CA 92128
>>Click Here<< To Download A PDF Of Production Specifications
