Special Edition Advertising Production

American Handgunner and GUNS Magazine Special Edition Advertising Dimensions
NON BLEED SIZES WIDTH X HEIGHT
1 Page 7″ X 10″
2/3 Page Vertical 4-5/8″ X 10″
1/2 Page Horizontal 7″ X 5″
1/2 Page Vertical 4-5/8″ X 7-1/2″
1/3 Page Vertical 2-1/4″ X 10″
1/3 Page Square 4-5/8″ X 5″
1/4 Page Vertical 2-1/4″ X 7-1/2″
1/4 Page Square 4-5/8″ X 3-3/4″
1/6 Page Vertical 2-1/4″ X 5″
1/6 Page Horizontal 4-5/8″ X 2-1/2″
1/12 Page 2-1/4″ X 2-1/2″

BLEED SIZES

PAGE AND COVER 8-1/4″ X 11-1/8″

Live matter must be centered within 7″ X 10″

TWO PAGE SPREAD 16-1/2″ X 11-1/8″

Live matter must be centered within 14″ X 10″

TWO PAGE SPREAD 15″ X 10″

Allow 1/4″ safety along each side of gutter

2016-17 Schedule Insertion Deadline Materials Due On Sale Retail
GUNS Magazine Surplus/Vintage & Classic October 11, 2016 October 14, 2016 December 5, 2016
American Handgunner Personal Defense February 14, 2017 February 17, 2017 April 11, 2017
American Handgunner Concealed Carry April 18, 2017 April 21, 2017 June 13, 2017
American Handgunner Personal Defense/Survive June 12, 2017 June 15, 2017 August 8, 2017
GUNS Magazine Surplus/Vintage & Classic August 14, 2017 August 17, 2017 October 10, 2017

General Information

Printed By Offset Lithography

Binding: Saddle Stitch

Mag. Trimmed Size: 8″ x 10-1/7″

Columns Per Page: 3 2-1/4″

140 Agate Lines Per Column (10″)

LIVE COPY AREA: 7″ X 10″

Material Requirements

Preferred Material

PDF – saved hi-resolution (2400 dpi), fonts embedded, press optimized, binary, full resolution tif output. Contact the Production department for exact Distiller settings.

EPS – hi-resolution, all fonts saved outlines/curves/paths.

TIF – flattened hi-resolution.

JPEG – hi-resolution

Note: If native application files are sent, Publishers Development will convert files to pdfs.

File Requirements

Image resolution: 300 dpi

Fonts saved to outlines/paths.

Black & White files – grayscale

Color files – CMYK

Hard copy must accompany all files.

A faxed proof must be sent for all e-mail ads.

MAC or PC – We are Macintosh based, PC format is accepted if saved in accepted format.

MEDIA – CD or E-Mail

ONE COLOR: Black & White

SCREEN: 133 Lines Per Inch

PROOFS: Simple Print

INK DENSITY: 100% MAXIMUM

TWO COLOR: Black & 1 other Color

All PMS Colors will be converted to CMYK

SCREEN: 133 Line Per Inch

PROOFS: Color Laser or equivalent

INK DENSITY: 160% MAXIMUM

FOUR COLOR: Process Colors Only

SCREEN: 133 Lines Per Inch

PROOFS: Color Laser or equivalent

INK ROTATION: Yellow (down first), Magenta, Cyan and Black (down last)

INK DENSITY: 300% Maximum Overall. (Limit of one solid). 60% Black, 90% Cyan, 75% Magenta, 75% Yellow

SHIP ORDERS & MATERIALS

Attn: Advertising Department

Special Editions

12345 World Trade Drive, San Diego, CA 92128

production@nullamericanhandgunner.com

>>Click Here<< To Download A PDF Of Production Information

~